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Unlocking 8 Strategies to Drive Conversions and User Engagement in Web and Apps

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same...

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Pricing Strategy: How Our Brains Keep Us Stuck

Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural...

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Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers...

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The Making of an Expert: The Joy Factor

The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise...

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Different Dinners: Unlocking Behavioural Insights for a Sustainable Food Future

In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food...

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The Wealth of Wellbeing: A Behavioural Science Perspective

When we think about wellbeing, we often think about our health, including our mental state. Research has found that good financial health has a huge influence on improving overall wellbeing, while poor...

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What Behavioral Scientists Should Know about Hofstede’s Cultural Framework

Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains...

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Stress Less, Achieve More: Boosting Women’s STEM Performance

Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed?...

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Reimagining Behavioral Science: Reflections on Equity from the 2024...

Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore...

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How to Create Dashboards That Boost User Engagement

Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers....

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