Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies
Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers...
View ArticleThe Making of an Expert: The Joy Factor
The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise...
View ArticleDifferent Dinners: Unlocking Behavioural Insights for a Sustainable Food Future
In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food...
View ArticleThe Wealth of Wellbeing: A Behavioural Science Perspective
When we think about wellbeing, we often think about our health, including our mental state. Research has found that good financial health has a huge influence on improving overall wellbeing, while poor...
View ArticleWhat Behavioral Scientists Should Know about Hofstede’s Cultural Framework
Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains...
View ArticleStress Less, Achieve More: Boosting Women’s STEM Performance
Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed?...
View ArticleReimagining Behavioral Science: Reflections on Equity from the 2024...
Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore...
View ArticleHow to Create Dashboards That Boost User Engagement
Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers....
View ArticleFlipping the Switch: How Embracing Cognitive Scarcity Can Brighten Energy...
Energy poverty traps vulnerable households in a cycle of financial strain and limited decision-making, often exacerbated by cognitive scarcity. Behavioral insights offer transformative approaches to...
View ArticleThe Pioneer Effect: A Bold New Effect Where No Effect Has Been Before
In the quest for originality, behavioural scientists often create new effects and frameworks—even when existing ones suffice. Dubbed the 'Pioneer Effect' phenomenon (with a tongue firmly in cheek)...
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