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No I Won’t, but Yes We Will: How the Social Side of Decision-Making and...
I still have vivid memories of when I was little and I started to misbehave, my mother would bend down and whisper something in my ear. Each time, it was the same thing. And each time, it stopped me...
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How I Taught Prospect Theory to My Son
Dear son, today I want to talk to you about how people make decisions. Many choices in our lives have uncertain outcomes. Choosing between two alternatives often involves a risk, such as whether you...
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3 Surprising Ways Language Affects Net Worth
It is no secret that the way we speak to others has a strong impact on how we are perceived, and how successful our interactions will be. The lesson from cognitive science is this: When it comes to...
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Using Psychology to Comprehend War
Behaviour depends on context – and conflict is the most extreme context of all. There have been a series of attempts, of varying value, to understand behaviour in that scenario – by academics,...
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Behavioral Economics and Healthcare: A Match Made in Heaven
Out of all the areas of public life that can benefit from the applications of behavioural economics (BE) principles, healthcare is probably the one where it can make the biggest societal contribution....
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The Nudge Is Not Enough! The Love Story Between Behavioral Science and...
Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is...
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The Battle for Consumers Is Often about Beliefs, Not Consumer Experience
Marketers increasingly mold their work around the customer experience. They manufacture rich, immersive interactions, carefully crafted to resonate with consumers. A 1998 Harvard Business Review...
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What Volkswagen Should Do Next
Image Credit: Chad Kainz (flickr) Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. As a...
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5 Reasons Why We Compromise Our Privacy Online
Americans’ confidence in organizations’ ability to keep their personal information safe is at an all-time low. In the post-Snowden era, this is particularly evident in relation to the government. But...
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Obama, Behavioral Insights and Bureaucratic Success
On 15th September 2015, President Obama issued an executive order mandating US government agencies employ behavioural insights to enhance their work (read a White House-authored Fact Sheet on the...
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The Artist Is Present
Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets In 2012, the 23rd vinyl pressing of The Beatles’ White Album sold for $13,750. One year later, the...
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Three Behavioral Insights into the Ageing Mind
Behavioural science has contributed much to the understanding of decision-making in the last few decades. We now understand how heuristics and biases can influence our thinking, perceptions, choices...
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World Bank’s Global INsights Initiative Is Underway
By Julian Jamison, Behavioral Economist at GINI One of the World Bank’s flagship publications is the World Development Report, which highlights a different policy-relevant topic every year – often...
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Introducing the Concepts of Energy, Force and Power to Economics
Economists have historically been enamored with Market Theory and Equilibrium. The notion that “The Market” tends towards a stable state has been more panacea than an effective tool for explaining many...
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Giving It All Away: Part 1
Part 1 of 2: Why don’t people donate a lot more to charity? Despite the UK’s high position on the World Giving Index in 4th place, each year 30% of people engage in no charitable giving whatsoever....
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A Nudge for Coverage: Last-Mile Problems for Health Insurance
A variety of case studies demonstrate the powerful combination of data science and behavioral science. Perhaps the health insurance market can benefit as well.Author informationTimothy MurphyTimothy...
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Behavioral Economics and Reproductive Health Decision-Making
Even with increased access to reproductive health and family planning services, girls and women in developing countries can face behavioral barriers that prevent them from achieving their desired...
View ArticleDeveloping SIMPLER Solutions
The BIAS project completed 15 randomized controlled trials of behavioral interventions in child care, child support, and work support programs. This article summarizes the “SIMPLER” framework of...
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Trust, the Sharing Economy and Behavioral Economics
By D’Arcy Coolican & Lucas Coffman Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way. Trust and the Rise of the Sharing...
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Big Data Is Nudging You
Slow to hit the purchase button? Here’s how you may be nudged to buy.Author informationAlain SamsonAlain Samson, Ph.D., is the founder of behavioraleconomics.com, editor of the Behavioral Economics...
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