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Trust, the Sharing Economy and Behavioral Economics

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By D’Arcy Coolican & Lucas Coffman   Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way.   Trust and the Rise of the Sharing Economy Trust. It’s a complex, tricky, hard to explain, harder to define concept, but it’s crucial for so many things. As […]

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D'Arcy Coolican & Lucas Coffman

D'Arcy Coolican is Co-Founder of Frank, a platform that uses behavioral economics to make it safe and easy to lend money to friends and family.

Lucas Coffman is Visiting Associate Professor at Harvard University and Chief Behavioral Officer at Frank.


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