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How Donald Trump Won the Election: A Behavioral Economics Explanation

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By Tim Gohmann, Ph.D.   While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” […]

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Timothy Gohmann

Timothy Gohmann

Chief Science Officer at Behavioral Science Lab LLC.

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