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A Run-Down of the CEGA Behavioral Economics in Global Health Conference
“How can we use behavioral insights to nudge individuals into better health decision making?” This is one of the fundamental questions that inspired the third annual Conference on Behavioral Economics...
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Behavioral Science and Corporate Decision-Making: Potential for Improvement?
Applications of behavioural knowledge could play a crucial role in improving corporate decision-making Author informationElena ZharikovaPhD Candidate at The University of ManchesterElena is a PhD...
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How Donald Trump Won the Election: A Behavioral Economics Explanation
By Tim Gohmann, Ph.D. While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target —...
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Retirement Planning, Psychology, and Behavioral Economics
Planning our retirement is an endeavour we need to undertake sooner or later. A well thought-out pension plan must be able to ensure our well-being during a long period of professional inactivity....
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A Nudge in the Green Direction
Despite good intentions, environmentally friendly attitudes do not always translate into corresponding food choices (the so-called intention-behavior gap). To investigate the potential benefits of...
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Three Ways the Internet of Things Is Shaping Consumer Behavior
The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to...
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Information Avoidance in the Information Age
Ignorance is bliss: How much would you pay to avoid threatening information?Author informationAlain SamsonAlain Samson, Ph.D., is the founder of behavioraleconomics.com, editor of the Behavioral...
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Myopic Loss Aversion: A Behavioral Answer to the Equity Premium Puzzle?
Stocks yield much higher returns than bonds and other riskless securities. In fact, in the last 100 years US equities have seen an 8% average annual real return, compared to only a 1% return for more...
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What Do We Know about Trust?
Every year, millions of people invest money in projects they may not fully understand and, by choosing to do so, they reveal one of the most important values that holds our society and our economy...
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Now Available: The Behavioral Economics Guide 2017
Our fourth annual BE Guide is out! Author information Alain Samson Alain Samson, Ph.D., is the founder of behavioraleconomics.com and Chief Science Officer at Syntoniq. | Twitter | LinkedIn | The post...
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Mental Money: The Psychology of Subscription Payment Options
What goes through your head when choosing between different payment options? Author information Alain Samson Alain Samson, Ph.D., is the founder of behavioraleconomics.com and Chief Science Officer at...
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Changing Your Mind
Changing one’s mind is a difficult, painful process. What kind of appeals are effective at changing the minds of others? How can you work on evaluating information objectively, such that you would...
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Applying Behavioral Science to App Design: A Short Journey
Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with...
View ArticleThe Future of Behavioral Research and Interventions (Nudges)
By Nathan Maddix Can nudging overcome physics envy? As is now well-known, tremendous results have been found for nudges – behavioral interventions designed to facilitate choice for welfare-promoting...
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Behavioural Science, Rationality and Public Policy
The language of rationality is closely tied to ideas from behavioural science, economics and nudge theory, but how does it shape the way we make public policy and should we be casting it under a...
View ArticleWhy We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the...
Insights into the innovative behavioural design that underpins McDonald’s reinvention. The post Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future appeared first on...
View ArticleCharge for Use or Nudge to Reuse? Suggestions for Policy Interventions to...
Gauri Chandra discusses the negative implications of charging for single-use plastic bags and suggests alternative behavioural interventions. The post Charge for Use or Nudge to Reuse? Suggestions for...
View ArticleFinancial Decision-Making in Action
People's failure to act is an important problem discussed in behavioral economics and finance. But inappropriate action can also be detrimental. Find out more about the action bias in this post. The...
View ArticleWhy Talking Calories Defeats the Point of Nudging
A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that...
View ArticleThe ‘Interpersonal Gambler’s Fallacy’: When Similarity Backfires
New research shows that being similar to a previous winner can have radically different effects on people’s participation likelihood in sweepstakes – it all depends on the attributions people make for...
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