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3 Surprising Ways Language Affects Net Worth

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It is no secret that the way we speak to others has a strong impact on how we are perceived, and how successful our interactions will be. The lesson from cognitive science is this: When it comes to money, the way we speak to ourselves is equally important.

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Sarah Newcomb

Sarah Newcomb

Behavioral Economist at Morningstar

Dr. Sarah Newcomb leads behavioral research for Morningstar’s HelloWallet unit, where she works to integrate behavioral science into digital financial management applications. Ms. Newcomb holds a Ph.D. in Behavioral Economics, a Master's degree in Financial Economics, and a Master's Certification in Personal Financial Planning. She lives in Washington, DC.


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