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The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications

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Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.

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Nick Naumof

Applied Behavioral Science Specialist Designing Services that Work With Human Nature and Not Against it.

Nick Naumof has studied people from different scientific perspectives ranging from economics to consumer behavior, behavioral economics and evolutionary psychology.

Author of “It Makes (No) Sense – In Between the Joy of Gaining and the Fear of Losing”, Nick Naumof has a unique mix of skills that allow him to translate the academic insights of behavioral science into practical applications in business and service design.

With more than seven years’ experience in developing and delivering workshops and training programs, Nick Naumof offers highly engaging and intriguing learning experiences. www.naumof.com


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