The Internet of Things: A Landmark Technology for Behavior Change?
Internet of Things (IoT) devices such as smart watches, smart energy meters, and telematics devices have great potential for changing risky behaviors. These devices collect data about behaviors and...
View ArticleEnjoyable Emotions for Self-Improvement and Behavior Change
Enjoyable emotions such as gratitude, pride, inspiration, or nostalgia can motivate people to behave in positive ways triggering positive appraisals of events or situations. These appraisals might...
View ArticleHow to Depolarize Ourselves: Communication And Understanding Across Cultures
The world is becoming increasingly polarized, as is seen through evidence of “us” versus “them” mindsets. Divisions have evolved into partisanship across groups, highlighting the need to understand how...
View ArticleHow to Position Your Brand: The Behavioral Science Behind Relative...
The debate between differentiation and distinctiveness in brand positioning is a false dichotomy. While distinctiveness is more important for a brand, differentiation can also be used to your...
View ArticleDo Androids Dream About Biased Judges?
A potentially valuable feature of AI applied in the legal field is identifying insightful patterns of how specific courts and judges operate that elude human cognition. However, we should never forget...
View ArticleHow the Science of Storytelling Can Drive Behavior
Research suggests that human beings have a natural tendency towards seeing deeper meaning in ordinary things: we don’t just appreciate an object’s physical features. We also perceive its deeper, hidden...
View ArticleBehavioural Insights and the Curious Case of Crime
Many successful behavioural policies are noteworthy for the impact they achieve with seemingly simple interventions. But complex behaviours and policy ecosystems require behavioural science...
View ArticleThe ChatGPT Effect: How Will Our Skillset Evolve in the Age of AI?
In the digital age, technology has made life more convenient but has also led to the outsourcing of essential skills. The rise of ChatGPT, an AI language model, which offers multiple incredible...
View ArticleHow to Not Get Nudged
Nudging and manipulation in modern society, driven by advancements in technology and behavioral sciences, are pervasive. However, there are ways for individuals to resist and develop immunity to these...
View ArticleThe Rapid Growth of Behavioral Science
The field of behavioral science is growing. Practitioners are now spread across 72 countries, facing challenges such as making the case for behavioral science (see also the BE Guide 2023 editorial) and...
View ArticleAre Our Own Behavioral Biases Biasing Us Against Behavioral Science?
There have been a lot of juicy headlines as of late in behavioral science. What seems like some of the most prominent opprobriums center around the replicability of studies and the falsification of...
View ArticleUnlocking 8 Strategies to Drive Conversions and User Engagement in Web and Apps
Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same...
View ArticlePricing Strategy: How Our Brains Keep Us Stuck
Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural...
View ArticleDecoding Human Behaviour: An Exploration of Behavioural Science Methodologies
Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers...
View ArticleThe Making of an Expert: The Joy Factor
The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise...
View ArticleDifferent Dinners: Unlocking Behavioural Insights for a Sustainable Food Future
In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food...
View ArticleThe Wealth of Wellbeing: A Behavioural Science Perspective
When we think about wellbeing, we often think about our health, including our mental state. Research has found that good financial health has a huge influence on improving overall wellbeing, while poor...
View ArticleWhat Behavioral Scientists Should Know about Hofstede’s Cultural Framework
Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains...
View ArticleStress Less, Achieve More: Boosting Women’s STEM Performance
Gender gaps in STEM fields are far from resolved. High-stakes exams are part of the journey, and several studies prove that women tend to underperform. Why does this happen? How can the gap be closed?...
View ArticleReimagining Behavioral Science: Reflections on Equity from the 2024...
Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore...
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