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Giving It All Away: Part 1

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Part 1 of 2: Why don’t people donate a lot more to charity? Despite the UK’s high position on the World Giving Index in 4th place, each year 30% of people engage in no charitable giving whatsoever. Each month the typical donation is just fourteen pounds[1] and the richest 10% of households actually give three times less […]

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Pete Dyson

As Choice Architect at Ogilvy Change my job involves applying behavioural economics to public and private sector challenges. In the past two years these have ranged from curbing anti-social behaviour, getting workers to wash their hands, increasing online fundraising donations, improving school attendance and testing the extent to which recycling might boost wellbeing.


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