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Applying Behavioral Science to App Design: A Short Journey

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Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?

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Daryl Foy

I cut my teeth in software engineering architecture and methods with Hewlett-Packard, becoming a Managing Consultant before working in a tranche of start-ups in finance and health some successful like eCHOICE, some technically praiseworthy and others best forgotten across 2 decades. Academically I combine software engineering management, human movement science and education with a doctoral binding steeped in behavioral design science. My consulting firm is focused on designing and delivering digital solutions to behavioral problems in health and financial services.

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