The Future of Behavioral Research and Interventions (Nudges)

Nathan Maddix is a behavioral economist, researcher, lecturer, and consultant. He leads the Behavioral Insights Global Initiative designing behavioral interventions with the United Nations, the World Health Organization, and international organizations. He has worked as research manager in behavioral and experimental economics, marketing, and organizational behavior at Harvard Business School. He conducts research as Research Fellow at the Max Planck Institute for Research on Collective Goods figuring out how nudges go wrong to make them more right.